07/02/2021
The French wine trading company welcomed the recent crypto bubble, particularly the rise in Bitcoin prices. Despite the pandemic, Lasserre & Papillon is doing well after launching BTC wine.
BTC wine was launched during the 2017 price hike.
According to an article in Drinks International magazine, the online retailer of premium wine is currently experiencing a surge in demand. But the lucrative journey began with a surge in 2017, with coins rising from $900 to $19,783.21.
That same year, Lasserre & Papillon launched an online sales site for the general public in Bordeaux. Despite the price reversal that followed, the company was confident that BTC Wine would remain profitable in the future, believing that Bitcoin could resume its upward trend.
Their optimistic views have become reality. In fact, according to markets.Bitcoin.com, Bitcoin traded handsomely at $40,000 in Saturday morning trading sessions.
The online store sells top wines worldwide and customers pay with BTC, Ether (ETH) or Bitcoin Cash (BCH). The Bordeaux-based wine merchant’s products include such renowned wines as Cheval Blanc 2015, Canon La Ga elière 2009, Sassicaia 2014, Louis Roederer Cristal 2009, Latour 2005 and Pavie 2006.
Attract new customers with the hype of cryptoconferencing.
Louis de Bonnecaze, sales manager at BTC Wine, explains how the recent rise in bitcoin prices has boosted sales:
Things are going very well thanks to the bull run. We have a new kind of customer. They have a lot of Bitcoin and they want to spend it. Good wine is a status symbol. They bought cars and real estate and then they went straight to good wine, so it’s a good deal for us.
Mr. Bonnecaze noted that the wine market is going through a difficult period due to the coronavirus pandemic. However, other factors are hurting the sector, such as Brexit and U.S. trade taxes. However, the sales director of BTC Wine believes in the usefulness of cryptocurrences in difficult times:
Encrypted payments were a way for us to do business in this very difficult period. The crypto sphere is a fascinating subject. For us, it is mainly a way to open our noble company to new high-tech customers.
What do you think of this crypto success story with a French wine merchant? Let us know in the comments section below.
Image Credits: Shutterstock, Pixabay, Wiki Commons
Disclaimer: This article is for informational purposes only. It does not constitute a direct offer or invitation to buy or sell, or a recommendation or endorsement of any product, service or company. Bitcoin.com does not provide investment, tax, legal or accounting advice. Neither the company nor the author shall be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in reliance on any content, goods or services referenced in this article.
Related Tags:
dogecoin, webull bitcoin fees, bitcoin price, ethereum webull, can i buy bitcoin on webull, webull crypto, btc, webull bitcoin wallet
Relevant news
Bitcoin eyes $50K less than a month after BTC price broke its 2017 all-time high
The price of Bitcoin (BTC) broke through the critical $35,000 level on February 6 and…
Twitter, GameStop… enough! The world needs true decentralization
GameStop and Twitter are both a mirage and an iceberg, but don’t try to tweet…
Be the first to comment