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Beyond cryptocurrencies, the field of digital assets has developed in the last two years. Brands like Coca-Cola, Asics, Nike and Taco Bell have introduced NFTs into their services and collectibles.
Serena Williams
The American tennis player not only entered the world of NFTs, but she jumped in immediately by joining the board of a well-known NFT sports token platform. Williams is on the Sorare board as a partner to offer in-depth analysis of the sports sector from a player’s perspective. Williams has expressed excitement at the idea of entering the NFT market with the sports-focused digital company.
Regarding Williams entering the NFT space, the CEO of Sorare commented:
“Serena is one of the most important figures in sport and culture, who has redefined the figure of the athlete and the modern entrepreneur, also thanks to the unprecedented success of her investments in several new realities. The strategic advice Serena will bring to the build of one of the most recognized sports entertainment brands will be invaluable. I am thrilled to have her on the team.”
Paris Hilton
Paris Hilton and designer Blake Kathryn collaborated on production a trio of NFT tracks. In April 2021, the artworks were all purchased for just over a million dollars. She has also said that she believes the NFT sector is the next evolution in artistic expression:
“I see NFTs as a way to innovate, empower others, and push the boundaries of how artists interact with their fans. I see NFTs or non-fungible tokens as the future of the creator economy. And blockchain technology will allow artists to get paid for second sales too. This has never happened before and it’s mind-blowing how much this can change things for artists.”
Tony Hawk
Tony Hawk, one of the most famous skateboarders in the world, made its debut in the NFT community by creating a video in which he performs a trick. Hawk performed moves “for the last time” in videos that will live on the blockchain forever. 16,600 different digital collectibles of varying rarity were made from the tricks. Hawk announced his entry into the field by saying:
“It’s humbling to see these tricks spring to life in the digital age, even after I’ve performed my last ones. It gives fans a chance to relive them in a new way.”
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